When you see the marketing in the world around you, is your view? Most companies will see their direct competition. They will see who has the best chance of their business well, and this is all they see.
I can understand why, and there are many common sense approach such as this. This is the people that you should consider when framing your marketing message because this is the people who will challenge you to direct your customers.
But this does not mean anything by those who only need to take time to observe, because in truth you have more competition from sources far more than just the people in your industry.
When I sort through my mail and see the people who come in a postcard, not every one of them is the same industry. I may have some postcards from the bookstore I agree about the good deal and one from the hardware store to approximately one future sales, not to mention may be one of the clothing store to see what I should have them in stock.
Is every business is usually in direct competition with one another? Not at all, but because they all get a postcard printing is done, all of them are now competing for my attention. If one of them is far better to send postcards looking for other than a post card will not only appear, but to make other people look bad. The fact that each come from different industries that are not too important in this case. They still compete with one another.
So what can you do to track this? Not only focus on your industry needs to focus on marketing itself. If you do not plan to get a postcard printing done some research for each company to send a postcard. You must know the type of competition is not the only companies that send them.
The same also applies for posters or other type of marketing you will do. If other companies in different industries that do so, you should be aware and understand that this type will have an impact on you.
Yes, this can become a kind of thinking, I know, because I only focused on a marketing campaign for your research. If you want to create color postcard view that other people do and leave them in the. Each time you plan to move to other marketing you see in the field. Now you can see the actual competition is, and how you stack up against them.